Principles That Drive Rooted Robotics

At Rooted Robotics, our philosophy is straightforward: we build tools for farmers that make vertical farming easier, more affordable, and more farmer-centered. In pursuit of this mission, we naturally gravitated towards a set of principles that have guided our work.

Accessibility and Affordability

Accessibility and affordability underpin every design, financing, and marketing decision we make. Our priority is to keep our products available not only to large, equity-backed operations but also to small and medium-sized vertical farms.

We truly believe everyone should have access to our technology. For this reason, we proudly disclose our prices upfront.

Practical Innovation

Practical innovation is another aspect of Rooted Robotics design that has emerged as a guiding principle. We build machines that are intuitive and reliable, designed to adapt to a farmer's needs.

Everything we design and build is meant to be repairable, because we know farms can't afford downtime.

Investment in the Customer Journey

Investment in the entire customer journey is the final guiding principle by which we conduct business. We pride ourselves on our commitment to farmers before, during, and after a machine is delivered.

We are grateful for our customers' continued support, and we are happy to provide ongoing, lifetime support in return.

Building the Future

At Rooted Robotics, we're not just building machines. We're building a future where farming is more accessible, practical, and profitable — one grower at a time.